Planning and Structuring are Fundamental for Your Company
The ideal moment does not exist. It is now!
Hello, I’m Camila, from Recife/PE. I’ve lived there almost all my life. I left home at 30 – better late than never. Don’t get me wrong, and if you still live in your parents’ house and have this age group, no problem. Everyone knows their own reality and needs.
At the end of 2016, my husband and I had decided that we were going to change our lives, and what a change, by the way!
In 2017, we landed in the Netherlands, a very vivid day still in my memory. I finally was on Dutch land, relieved and with my mind a bit clear I thought: Time to (re)start.
Taking a leap of 2 and a half years after my arrival, (ah Camila, what did you do during that time? Process of adaptation, working to survive… routines), finally I took another step towards my dreams. In January 2020, Fapeco was born.
Now, starting to talk about the subject of this article (planning and structuring), I ask you some questions:
1. What is the purpose of your company?
2. Do you know the gaps in the market that can be filled by your company?
3. Do you know what must be achieved to ensure growth and prosperity?
4. Do you know today what are the objectives and goals of you company?
Ask yourself these questions and answer them first how is it really now, and second how the ideal path would be. It’s an excellent way to understand where you are now and where you want to go and also to know what bottlenecks need to be solved in your strategy.
Having a Plan is Essential
FAPECO, my company, is currently structured and organized based on what makes it work for me. Of course, there is one and other adjustment here and there, anyway, I will tell you how we do it. I hope this way I can inspire you to start, and then you find the best way that fits your reality. Having a plan is essential to get your strategy out there.
Nothing we do today goes without a plan. The simple task as going to the supermarket, for example, we plan it. We analyze what we have in the kitchen and what we miss, making a shopping list. We decide whether to go by bicycle, by car or on foot, and so on and so forth. You got the idea . In conclusion, you think, plan, and act based on the plan. It’s no different for a company.
If you’re like me, then you’ll need at least an agenda, a weekly planner, one or two whiteboards depending on size, for notes that needs to be visible, one for goals and victories, and one for important general notes, and pen drive(s) to organize files. Regarding systems, I use Trello, an online planning and organization platform where you can work by yourself or in collaboration to a team.
Having a Vision is Key
For the company, to know where you would like to go, I mention some important steps that will support you in the beginning. To define your audience, I suggest creating the ideal person, it can be more than one if you feel you have to…
SWOT analysis where you will write down on a paper the strengths, weaknesses, opportunities and threats. The strengths and weaknesses refer basically to the internal environment of the company while the opportunities and threats are all related to the external environment, a suggestion for a deeper analysis of opportunities and threats is the PESTEL Matrix (political, economic, social, technological, ecological and legal factors). After this you will define your actions plan and act.
Another possibility that gives you more openness and vision for your business is to answer the following questions: Why? (objective), What? (offer), To whom? (persona), When? (day of purchase), How? (content), Where? (channels). You can also add the following question: Did we get where we planned to go? (this refers to the metrics that indicate the performance of everything that will be done).
These are applicable to companies that sell services or products and it does not matter if it is a bigger or a smaller company. To get out of the paper a minimum planning is necessary. The ideal moment does not exist. It is now!
I end up here wishing you tons of success in your journey, and thank you for reading it.
This blog was written by Camila Jaworowicz and is part of the series: real stories of women entrepreneurs to inspire others.
About the author: Camila Jaworowicz is fan of a good rosé wine and chocolate lover. Undecided Libran, but “sitting on the fence” is definitely not an option; fissured by content marketing and planning events, this is how she leads her life.